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Our Signature
This geometric stone logo, infused inside the design is the Chinese character "玉" (yu) which stands for jade.
The harmony of heritage and charm
The brainstorming process began with a visual study on the various geometric shapes. Hexagon, circles and other forms were explored with an oriental yet modern flair in mind. Our thoughts were to be represented through a minimal and memorable logo. Early stage brand colours include a light jade green, dark emerald green and blush.
Geometric Stone
The geometric stone logo is inspired by the marble patterns that runs through a piece of jade. The lines inside make up the Chinese character "玉" which represents jade.