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How it all began
The Journey
A Lineage in Jade Craft
From the 60s to the millennium and beyond
Let us take you through the journey of our founder and designer, Eric Yim.
Eric Yim
Brought up by modest jeweller parents who started their jade business in the 1960s, our founder and designer Eric Yim, first discovered the industry via bustling grey factories and Chinese jade shops.
Time led him to discover the lengthy history behind the jade industry and appreciate its deep-seated culture. Having recognised a potential in the raw beauty and cultural significance of jade, Eric was inspired to showcase it in a way of his own.
Jade jewelry that you’ll actually want to wear
Made into contemporary pieces, relevant to the modern lifestyle
Jadeite Atelier
Find your shade
Apart from making our designs modern, we also want everyone to experience jade in a different way. It’s about the different natural colors that jade comes in and using it to express who we are or how we feel.
Every shade carries a different persona, start exploring today.
Traditional cookie-cutter jade jewellers
From when it all began, and even till this date now, the majority of jade carrying designs are fitted towards chunky buddhas, dragons or animals of the Chinese zodiac.
Yim's Victor Jade Co
During the 1960s, Eric’s father, Mr. Victor Yim started his jade jewelry business, Yim’s Victor Jade Co., at the heart of “Jade Street” on Canton Road in Hong Kong. Between the 1970s and 2000, this area was the center for jade jewelry trading and merchants from all over Asia would come visit. And to this date, after decades, their shop still stands firm supplying buyers with genuine quality jade.