The brainstorming process began with a visual study on the various geometric shapes. Hexagon, circles and other forms were explored with an oriental yet modern flair in mind. Our thoughts were to be represented through a minimal and memorable logo. Early stage brand colours include a light jade green, dark emerald green and blush.
The geometric stone logo is inspired by the marble patterns that runs through a piece of jade. The lines inside make up the Chinese character "玉" which represents jade.
Watercolour hand painted icons in the shape of the logo to represent the different colours of jade.